Just long enough to get your point across. Not one word more, or one word less.
At Kangadillo we hold to an important philosophy. Always be testing your website. Test it on multiple devices. Test it on multiple operating systems. And for sure be testing with your users.
A friend had two websites built. One for himself, and one for his book. Paid good money to a digital marketing firm to design, build, and create content. When I first saw it I almost cried. Stuff was flying in from the sides like it was a 1990s PowerPoint presentation. I felt like Phoebe from Friends when she found out Monica and Chandler were “doing it.”
Why splitting search engine authority is a sales killer
Recently I encountered two different beginning authors who are publishing a book. In both cases they had created separate websites for each book. And it appears they were advised to do this by people claiming to be marketers. [Read more…] about Should Authors Create A Separate Website for Each of Their Books?