And what you might want on the page you’re sending them to
When someone registers for an event in Eventbrite by default, when they have completed their registration, they are redirected to an Eventbrite page that has a popup that appears over it. Not the best user experience.
Ideally, once they’ve completed their registration, they would be redirected back to your website, especially if that’s where they started from. But is that possible? Turns out it is, it’s just not intuitively obvious how to make it happen.
How to set up the Eventbrite redirect
Create a page on your website you want your visitor to see after they’ve registered for a ticket. We’ll have some ideas on what that could be in a minute. You’ll most likely want to make sure this page is no index.
Copy the URL from the page created in Step 1.
- Log into your Eventbrite account
- Select Manage Events from the dropdown menu under your user name
- Select the event you want to manage
- Select Order Options from the menu on the left hand side
- Select Order Confirmation
- In the box labeled “MESSAGE FOR ORDER CONFIRMATION PAGE” under Customize Webpage paste the link copied in Step 2
- Scroll to the bottom and click the Save Settings button
Now when someone registers for that event they will be redirected to the page you created in Step 1. This is true whether they started out on your website, which we gave you some help on here, and clicked a button that took them to Eventbrite, or found your event on Eventbrite and registered there. In either case they will end up on the page you designated.
What should be on the page you’re redirecting to?
What might you want to have on this page you’re redirecting them to? I took a cue from Eventbrite trying to get you to share the event on social media and created a page with a personal note asking attendees to share with their friends and family, suggesting which hashtag to use, gave them the link I wanted them to share, AND a couple of images they could download and share on Facebook, Instagram, Twitter, et al.
It could be as simple as a thank you note. You could ask them to sign up for your email list. You could have a free download available to anyone who registers. What if you gave them a PDF with directions to the event, a list of restaurants available around the venue, or a list of hotels in the area with discount codes. The ideas are endless.
This is a much better user experience than landing them on a bland boring Eventbrite page.
Eventbrite by Scott Beale is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at https://www.flickr.com/photos/laughingsquid/5118705908/.